Recycle Week 2024

Enva is delighted to join this year’s Recycle Week (14 – 20 October) to help save five packaging heroes from the rubbish bin.

Now in its twenty-first year, Recycle Week (organised by Recycle Now) is the UK’s biggest celebration of recycling, shining a light on the nation’s recycling habits across the UK. For Recycle Week 2024, Enva joins an urgent crusade to save five packaging heroes from being rubbished and keeping them out of the bin and living the circular life, through recycling.

The latest Recycle Now research shows that while we’re a nation of recyclers - nine out of ten people regularly recycle – nearly eight out of ten of us (79%) put one or more items into the bin that could have been recycled.

To highlight the plight of the five ill-fated packaging heroes, Recycle Now has created a team of characters to bring the campaign to life and is asking everyone to Rescue Me – Recycle.

The condemned containers include Dee Dee the deodorant, Rey the plastic trigger spray, Yogi the yoghurt pot, Fitz the perfume bottle and humble Hube - the toilet roll tube.

If you would like to follow the action on social media and take part in your own rescue missions, please use the hashtag #RescueMeRecycle and #RecycleWeek and make sure to tag Enva in your post so we can reshare.